In this article we’ve provided an overview of how to access and navigate the data related to your donors and campaigns on GoFundMe Charity.
Accessing your GoFundMe Charity data allows you to understand how your supporters are engaging with your campaigns. Our new analytic and management tools give you the ability to ask new questions and make informed, data-driven decisions.
Before you get started, we recommend keeping the glossary of terms open on hand, for easy understanding of the Report Center concepts.
Choose a Report to access that data set
The first thing you will see when you enter your Report Center is a menu of 7 General Reports. These General Reports group your data based on common ways nonprofits organize and analyze data.
Transactions: Checkout activity on GoFundMe Charity, including donations and Registration & Ticketing transactions
Multi-team Campaigns: Info on the progress of campaigns with multiple teams
Registration & Ticketing: Info on ticket items and corresponding transactions
Recurring Gift Plans: List of recurring donations made to your nonprofit, including donor and payment info
Individual Fundraisers: Data related to team and team member campaigns benefitting your nonprofit, including supporter info
Attendees: Transaction and fundraising details about participants in your Registration & Ticketing campaign, including answers to custom questions
Fundraising Teams: Details on your campaigns and their progress
Each data set is presented in a way that provides you with an overview (Dashboard) of the most important takeaways for that report.
To learn more about how to navigate the Report Center, read the articles below:
- How to View and Understand a Report
- How to Download a Report
- How to Save and Send Your Data
- How to Schedule Delivery of Your Data
- New Report Center Faqs
- How to Customize Reports Using Explore
- How to Create a Dashboard
Strategic uses for the data in your Report Center
Your Report Center lends essential insight into your fundraising efforts. Take advantage of your Report Center data to:
Grow your supporter base to reach new audiences
Isolate new donors or fundraisers and get them on your contact lists to keep them updated about your mission and garner support for future initiatives.
Engage donors and fundraisers from past events
Pull last year’s Fundraising Teams Report or a Transaction Report to reach out to everyone who participated last year and ask for their upcoming support. You may even consider matching them with a new or less successful fundraiser to share tips, or sending an email to showcase their work.
Reconcile donations and deposits
Pull a Transaction Report filtered by month to see exactly which donations should be included in which payout. This report includes WePay batch IDs to help you figure out which specific donations were contained in each WePay deposit.
Determine Who’s Attending
Select a “Registration & Ticketing Report” to take a headcount of who is signed up, fundraising, and planning on attending your live event.
Integrate into your CRM
Download CSV, XLS, or PDF files from the report center to import into your organization’s CRM or Donor Management Software to keep track of every gift and donor.