By posting Campaign Updates, you allow your donors to follow your progress, stay engaged with your campaign, and feel excited about its outcome.
Those who regularly use the Campaign Update tool see more returning donors and visitors to their campaigns than those who don’t. Using the Campaign Update tool at strategic times during your campaign (such as halfway or close-to goal) helps generate excitement and a sense of urgency in your donors.
How to Post a Campaign Update:
- Select the Campaign Manage view for the campaign you are posting an update to
- Locate the "Campaign Update" section
- Craft your message in the space provided
- Click "Preview" to confirm that everything looks correct
- Click "Publish" when you are ready to post
Important notes on Campaign Updates
- Updates are displayed directly on your campaign page
- Updates are automatically emailed to all those who have donated to your campaign
- Your donors can opt out of receiving future campaign updates by following the link at the bottom of the campaign update email
1. Use photos and videos
Powerful images encourage visitors to engage with your cause. We find that those who post campaign updates with photos and videos often have a better conversion rate of visits into donations.
For more on the power of video, check out, “Why you need to be doing campaign video updates” and “Videos Do’s and Don’ts.”
2. Report on the impact of donations
A great way to use the Campaign Update Tool is to inform your donors of how their money has been used so far.
For example, if your organization focuses on rescuing animals, you might want to update your donors by saying, “With your donations so far, you’ve helped feed and vaccinate 30 cats and dogs!” and include photos of the animals.