We’ve found that the most successful campaigns leverage their network and outreaches to the fullest. With this, creating a messaging plan when sharing your campaign is important because it’s the first thing people will read to engage potential donors.
- Best use: The shelf life of an email outlasts most all other methods of engagement, so use it to convey the details of your campaign and tell your supporters how they can help you reach your goals.
- Format: Use a catchy subject line to get people to the body of your message. The body is the place where you can include the reason you need their help and a clear call to action to donate or fundraise. It’s important to try to still keep your emails as short and sweet as possible.
- Tools: Use the email tools located in the Manage View of your campaign. Use the “Invite New Fundraiser” tool to send an email to individuals inviting them to join and become fundraisers on your campaign.
- Pro Tip: Don’t be afraid to send multiple emails to keep people updated, and consider segmenting your list to personalize your message for different groups at your organization. research shows the best days to send email blasts are Monday-Wednesday during business hours.
- Best use: To help you boost your online presence at every turn and engage your supporters in your campaign.
- Format: Keep your post short and include a clear call to action. Don’t be afraid to have fun and be creative in the way you speak to your audience.
- Tools: Social AMP is available on every campaign page and prompts the user to continue to share once a donation is made. Urge your donors to share your campaign on their own social networks to broaden the reach of your message and to reach new audiences.
- Pro Tip: Eye-catching pictures and videos go a long way. Choose images that will humanize your cause and resonate with potential donors and fundraisers. Weekday mornings are the best times to post, with Tuesday-Thursday being strongest between 8am-12pm ET.
- Best use: Depending on the type of campaign you’re running and the demographics of your intended audience, a formal invitation or flyer can be a great way to personalize the experience for your community.
- Format: Good old paper invitations can be formatted as a formal RSVP or an informal flyer with information about your campaign.
- Pro Tip: Keep your campaign URL short, and be sure to always include this link in your printed materials.
- Best use: Since you can only speak to one person at a time, phone calls are best for asking for bigger commitments: larger contributions of time or money.
- Format: On each call, be sure to express your appreciation for your donor and be clear in your ask.
- Pro Tip: Use phone calls to thank those supporters after your campaign is over.