UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. (from HubSpot)
By adding different UTM codes to your GoFundMe Charity campaign URL, you create customized tracking URLs for each of the different channels you are using to spread the word about your campaign. You can access that data through Google Analytics and the GoFundMe Charity report center, which will give you insight into which channels are most successful in driving donations to your campaign.
How to create a UTM Code:
- Locate your GoFundMe Charity campaign URL
- Add the UTM code at the end (see below)
- Combine your URL with your UTM code to create your tracking URL
- Test your new URL by copy and pasting the whole URL with the new UTM code into your browser to make sure you land at the correct page.
- Send out your new UTM tracking URL to the appropriate channels. For example, if you are using “Twitter” as the source, make sure that’s the only URL you share on twitter.
- Pull a Donation Report and check out the Source and Campaign columns to determine whether or not a donation came from one of your UTM code URLs
Formula to add UTM codes to your campaign URL:
Or, copy and paste this link and fill in your information to the ALL CAPS words to create your url:
In the “INSERT” spots below, enter the parameter values that will help you identify your UTM codes. These are the terms you will see in your donation reports under the Source and Campaign columns.
- Source describes the location of where you’re sharing the link, such as Twitter, Facebook, Email, or Company Name.
- Campaign indicates the name of your initiatives, for instance “1stRequest” “SponsorOutreach” or “MainContacts”