Your Nonprofit Profile is your home page on GoFundMe Charity. It’s the place to tell your organization’s story, explain why you are fundraising, and demonstrate the impact of your fundraising. Most importantly, it’s a launch pad from which your supporters can create their own campaigns benefiting your organization.
Your Nonprofit Profile also serves as a vehicle to carry over your organization’s unique brand and tone in the images, logos, and story text you choose to include. These elements are the first impression your supporters see when they land on your profile, so make sure they are representative of your mission.
To customize your Nonprofit Profile, visit your Account Settings.
The difference between a profile and a campaign hub
Your Nonprofit Profile
Your Profile page houses your fundraising initiatives, displayed below your Mission and Header Image. Supporters can see at-a-glimpse the good work your organization is doing and can click the “Start a Campaign” button to quickly join in on the action and launch their own fundraiser.
Your Campaign Hub
While at first glance the Campaign Hub might look similar to your profile, it’s much more powerful and only visible to you, the account owner, when you’re logged in.
Your Campaign Hub is the control center for all of your campaigns. From here you can view, edit a campaign, manage, customize emails, and access reports. Just hover over a particular campaign and you can jump right into any of its tools with just one click.
A Campaign is where all the fundraising action happens. This is where supporters will go to donate, fundraise and/or register. Each campaign is customized for your unique initiative. It’s absolutely essential to drive campaign-specific traffic to your campaign page by sharing the direct URL, rather than sharing the URL to your profile page.