Before you create your fundraiser – GoFundMe Charity

If you want to have an eye catching campaign that aligns with the tone and branding of your organization, you’ll want the right media on hand before you get started. We recommend that you have the following listed in this article saved in a folder on your computer, to ensure a smooth campaign creation process.

In order to get a photo at the right pixel specifications, we recommend that you learn more about resizing images on Windows or click here to learn how to resize images on Mac.

Can’t find the right image? Check out the following free stock photo sites:

Assets to gather before getting started

Graphics

Color Palette
- Choose two colors from our palette or look up the exact hex colors for your organization to represent your campaign theme. Click here to learn more information about hex colors

Main campaign image
- Minimum (600 x 400 pixels)
- Recommended (900 x 600 pixels)

Campaign video
- This is optional if you have a campaign image
- Video must be from Vimeo or YouTube

Campaign Header Logo
- Minimum (80 x 80 pixels)
- Recommended (700 x 80)

Custom share image to Facebook
- Minimum (375 x 375 pixels)
- Recommended (1200 x 630 pixels)

Banner Logo: (Multi-team campaign only)
- Minimum (80 x 80 pixels)
- Recommended (1600 x 256 pixels)

Banner image (Multi-team campaign only)
- Minimum (600 x 400 pixels)
- Recommended (2800 x 1440 pixels)

Registration banner image (registration & ticketing campaign only)

Required (440 x 330 pixels)

Written Content

Choose an effective title
Write a great story
Decide on a feasible goal amount
Decide on your button text
Choose an easy-to-remember campaign link
Grab your organization’s website link (you’ll be using it later!)

Choose your campaign type

Apart from the content that you’ll be adding to your campaign page, you’ll also need to figure out what type of campaign you’re running. This is best to do before you start your fundraiser, since some features can’t be turned off once turned on.

Donate-only campaign

The purpose of a Donate-only campaign is to prioritize asking for donations rather than asking individuals to join your team. Individuals will not be able to join your page and raise funds for your cause alongside you.

To create a donate only campaign:

Create your campaign
Go to the Campaign Manager (after you upload your campaign image)
Click on the “Edit” button on the Campaign panel
Click the “Settings” tab of your campaign edit page
Scroll down and toggle on the “Disable New Fundraisers” feature.

Standard campaign

A Standard Fundraising Campaign allows individuals to donate and to join your campaign to collect donations on your behalf. Each person who joins your campaign will populate on The Team section of your campaign and receive a unique URL to send to their friends and family.

To create a standard campaign:

Create your campaign
Go to the Campaign Manager (after you upload your campaign image)
Click on the “Edit” button on the Campaign panel
Do not turn on the “Disable New Fundraisers” feature.
Do not add Multiple teams or Registration & Ticketing.

Multiple team campaign

A Multiple-Team Campaign contains individuals fundraising as groups or teams.

Example use cases:

DIY and peer to peer
Chapter fundraising
Capital campaigns

In order to have a Multiple-Team Campaign, you must enable the “Multiple Teams” setting in your Campaign Editor.

Important: Once you publish this campaign, you will not be able to reverse your campaign type, so be confident in how you want your campaign set up before you make this move!

You can also add the multi-team option to get the effect of this theme without actually having multiple teams join. You can then turn off teams within your campaign editor under the Settings tab. You can also hide the "join" button:

Add the multiple team option, edit your page, publish it, but don't promote it!
Then "Join" the campaign as if you were a visitor and fill out one fundraiser
Finally, return to your campaign editor, turn off teams under the Settings tab, so everyone has to join the one team you created. This will allow folks to fundraise, and donate, without having to create their own teams.

Registration/Ticketing Campaign

You have a Registration/Ticketing Campaign if you've added a Registration or Ticketing component to your campaign. In this campaign type, participants sign up and/or pay a fee to receive entry or a ticket to your event.